State of The Maxwell House Group Brokerage 2015
One year ago at this time, we were thrilled that 2014 had been, by far, the best year in the history of The Maxwell House Group. We had recently opened our new office in Ballantyne in May of 2014 and expanded our brokerage to include 50 amazing, hard-working, full-time agents. We set records for sales production, fewest days on the market and highest list-to-sales price ratios.
We took 14 of our top brokers (those earning $5M+) to the January 2015 Inman conference. We left there, ready to move mountains! We were pleased with our numbers but, encouraged our team to push harder and work smarter to achieve even higher goals.
Our closed transactions increased from 736.5 in 2014 to 861 in 2015, and our closed dollar volume went from $209,486,777 to $256,649,460, a 22% increase in closed transactions last year.
35 of our 60 agents exceeded $2 million in personal sales in 2015; in 2014, 25 of our 50 agents exceeded $2-million in production. As well, in 2014, 8 of our 50 agents exceeded $10M in sales and in 2015, 10 of our 60 agents exceeded $10M in sales.
Overall, out of over 3,100 brokerage offices (including big builders) in our marketplace, The Maxwell House Group’s 7th ST mother-office ranked 23rd in sales volume. Moreover, no inner-Charlotte based independent firm out-sold or out-performed us in the inner-city. As much as we aspire to remain a boutique brokerage, our numbers are meeting and exceeding the much larger brokerages. We are growing, steadily gaining market share month-by-month, year-by-year.
For our brokerage, 2015 was about managing the growth, training, implementing better systems to provide our agents the best tools possible to serve our clients in the best manner possible. Yes, we had a few internal growing pains but, we overcame them and are immensely proud of the commitment and customer-focus that the Savvy family of producers demonstrated.
In 2015, we hired an amazing Broker-in-Charge for our Ballantyne office, who has supported our agents in achieving and exceeding their own, personal goals and those of our South Charlotte buyers and sellers. We hired a one-of-a-kind Operations Manager, who has since hired a licensed Assistant Operations Manager and together, they have provided our brokerage a sense of direction and focus that we truly believed would be years in the making – not done in less than a single, calendar year! We have expanded our marketing team, hiring one of our interns who has brought new life and excitement to our Savvy family that we didn’t even know we needed! Our marketing manager now has the creative time necessary to make 2016 our best year in marketing…how that is even possible, I’ll never know!
2016 will continue to be about managing growth and improving upon our systems. We do not spend time and money recruiting agents – rather, our focus is training, support, nurturing and provide our agents everything that they need to be incredibly successful, providing our clients world-class service.
Personally, The Maxwell House Group sold over $26 million in properties, increasing 27% over 2014 and I was able to take the vacation of a lifetime with my husband – something that is often missing from my calendar (vacation time!). I have much to be thankful for and am so blessed to have been chosen for The CORE coaching program to help me build my business and the team’s structure. We are currently interviewing agents for our second showing agent position. We have added a fabulous, full-time licensed assistant and an incredibly detail-oriented, licensed, full-time Contract-to-Closing coordinator.
In 2016, we have every reason to believe that The Maxwell House Group (Our “Little Brokerage that Could”) can Close 1,000 transactions this year, and exceed $300 million in Closed sales volume. Savvy expects our clients to continue to have the very best professional experience possible and our agents to have their best year ever.
© Debe Maxwell | The Maxwell House Group Real Estate | SavvyBroker@me.com | State of The Maxwell House Group Brokerage 2015